“If the look and feel of a certain thing is right, you feel invited in.
Once your in, it’s up to the content to spread it’s message.”
For me, design is the underlying, supporting force of content. The work becomes recognisable and easier to take in because of graphical choices that are carried through. By framing work with a personal style, and applying this in both
online and offline communications, the project conveys control, strength and security. By creating a look that suits the story it can engage the viewer and strengthen the message.